Southwestern Ontario Hospitality Market Report

Ample tourism options support long-term hotel metrics. Travellers to Southwestern Ontario form a dynamic part of the region’s economy, drawn by a diverse mix of attractions and employment opportunities. The region hosts large urban centers like London and Kitchener-Waterloo, along with picturesque natural destinations like the Bruce Peninsula as well as the Lake Huron and Erie shorelines. It is also home to Niagara Falls, which boasts an array of local wine producers, distilleries and breweries. With lower borrowing costs likely to spur consumer spending over the latter parts of 2025, Southwestern Ontario could see an uptick in international and domestic travellers who enjoy outdoor activities, culture and heritage, agri-tourism, as well as festivals and events. Although broad-based economic softening drove a pullback in discretionary spending in 2024 – causing occupancy and revenue per available room to fall – the metro’s long-term hotel prospects remain sound given these wide range of activities. Additionally, the completion of the Gordie Howe Bridge will drive cross-border travel from the United States, while evolving job prospects will aid corporate travel amid large-scale investments in tech, health care and advanced manufacturing.