Atlanta Retail Market Report
Substantial In-Migration Fuels Highest Net
Absorption on the Eastern Seaboard
Population gains position retailers to withstand headwinds. Greater Atlanta will continue to grow at a rapid pace in 2022. The metro is projected to receive nearly 44,000 arrivals from other regions before the end of this year, the highest net in-migration among East Coast markets. A notable portion of these relocations stem from workers recruited to fill positions at companies expanding into the market. Major tech firms, such as Microsoft and Google, are settling into the area , supporting the broader establishment of proprietary cybersecurity operations in the metro . A growing labor force of highly-skilled and well-compensated workers will support broader consumer spending. This stands to benefit necessity-based stores and restaurants in commuter-dependent districts and suburban neighborhoods where these employees reside.