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Market Report

Orlando Retail Market Report

Second Quarter 2019

Robust Growth in Tourism, Population and Income Underpins Vibrant Retail Sector

Favorable trends keep retail demand robust. Positive gains in employment, population, income and tourism combine to produce a strong retail market. Over the last four quarters, job gains in Orlando expanded at one of the fastest rates in the nation and the availability of work is drawing more residents to the market. The metro ranks among the top five in the country in terms of the percentage of population and income gains. A surge in higher-paying professional services positions are providing more discretionary income. The median household income advanced at nearly twice the U.S. rate during the past four quarters, supporting a 7.5 percent jump in retail sales. Tourism is also soaring. Passenger volume at Orlando International airport was up 6.9 percent in 2018. New features opening at local theme parks this year should help to keep tourism healthy. All of these factors are generating greater demand for goods and services throughout the region. 

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