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Special Report

Retail Sales Research Brief

December 2019

Retailers Optimize Shopping Platforms, Lifting Sales and Customer Engagement

Evolving shopping behavior drives spending to record high. Sales growth for Black Friday and Cyber Monday neared 20 percent as consumers sustained robust spending patterns. Digital channels delivered strong growth during the four-day weekend, with online sales on Black Friday hitting a record-high $7.4 billion and Cyber Monday posting the largest online shopping day in the nation’s history with spending reaching $9.4 billion. Though internet sales captured headlines, retailers’ strengthening blend of physical and online footprints continues to build the underlying foundation for the growing digital marketplace.

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