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Special Report

Canada Retail Sales Research Brief

November 2024

Lower Rates to Feed into Demand, Although
Changes to Immigration Pose Some Risk

Borrowing costs influence consumer spending. Canada retail sales edged up 0.4 per cent monthly in August, translating into a 1.4 per cent year-over-year gain. This uptick was mainly driven by a 3.5 per cent monthly increase in motor vehicle and parts dealers, which may reflect lasting effects from the rebound in sales that followed a cyber attack on car dealerships in June. In contrast, core retail sales – which excludes gasoline and motor vehicle sales – were down 0.4 per cent, as consumers continued to readjust spending in the face of still-restrictive borrowing costs. While August’s numbers were largely one-sector driven with a core decline, sales volumes showed some momentum on a three-month annualized basis and also rose 0.7 per cent month over month. Moreover, flash estimates for September point to a 0.4 per cent jump in sales values. With interest rates now firmly trending down, consumption could inch higher over the coming quarters.

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