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Special Report

Canada Business Outlook Research Brief

July 2025

Confidence Rebounds, but Further Trade
Progress Needed for Sustained Recovery

Business sentiment improves, but sales outlook stays weak. As of June, the worst-case tariff scenarios first anticipated by businesses looked less likely to appear, leading to a slight recovery in business sentiment in the Bank of Canada’s Business Outlook Survey. Preferential treatment under the USMCA allowed tariff exemptions for the majority of surveyed firms – particularly exporters, who saw a more pronounced improvement in their outlook through June. Yet broader sales indicators weakened notably, reflecting growing concerns about a slowing economy stemming from the impact of tariffs. The Indicator of Future Sales (FSI) fell to a six-quarter low, reinforcing expectations that GDP growth slowed in the second quarter.

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